International Journals of Multidisciplinary Research
Academy (IJMRA)

Abstract:
The study sought to explore the role of customer relationship management in generating growth and sustaining profitability in the tyre manufacturing industry of Zimbabwe. The main objectives were to find out the level of awareness of the relationship marketing concept within tyre manufacturing companies in Zimbabwe; to evaluate the level of adoption and implementation of relationship marketing by players within the tyre manufacturing industry and to find out the contribution to profitability and business growth of relationship marketing in the tyre manufacturing industry.
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Abstract:
Actually, profitability is a highly sensitive economic variable which is affected by a host of factors operating through a variety of ways. Some of them affect product prices and quantities; some affect cost of production while others make changes in capital stock, size, market share and growth of the firm.
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Abstract:
Foreign direct investment (FDI) is an integral part of an open and effective international economic system, which acts as a major catalyst in the development of a country through up-gradation of technology, managerial skills and capabilities in various sectors. Indian retail industry is one of the sunrise sectors with huge growth potential.
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Abstract:
In most developing countries, commercial banks are the most dominant financial institutions, with the capital market institutions playing a minimal role. The main function of commercial banks is the availing of funds (monetary) to its customers.
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Abstract:
Costing of projects is carried out employing different methods. Most of the methods take into consideration the initial cost of the material or equipment only. This paper examines the use of life cycle technique (LCT) for costing engineering projects.
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Abstract:
The objective of this research is to study self-sufficiency in the students with mental retardation (MR) with regard to the teaching of life skills textbooks. This is a survey research and teachers of students with MR who were operative in the academic year of 2012-2013 form the survey population. 46 teachers who taught to 256 students (114 girls and 142 boys) were chosen as sample subjects.
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Abstract:
The era of liberalisation, privatization and globalisation has brought changes in the consumerism. In the modern consumer-oriented market, consumer is considered as the king of market. The marketing philosophy of business assumes that an organisation can best serve, prosper and attain profit by identifying and satisfying the needs of its customers.
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Abstract:
Malaysia is a multi-racial country with a rich cultural heritage where cultures have been meeting and mixing since the very beginning of its history. Much of its cultural heritage is recorded in various format - manuscripts, artifacts, sculptures, traditional motifs and designs on textiles and jewels and kept in libraries, museums, archives, art galleries and cultural centers.
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Abstract:
As the world become more connected, people started spending more time on social networking sites, so it's becoming increasingly difficult to target audience using traditional channels. Advertising on social networking sites is one of the most suitable promotion techniques in today's business world for aiming at these marketing targets.
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Abstract:
The term infrastructure refers to basic physical structures, such as roads, water supply, power generation, tele communications, etc. needed for the operation of an economy. It can also refer to the services and facilities necessary for an economy to function, Viewed functionally, infrastructure facilitates the production of goods and services, and also the distribution of finished products to markets, as well as provision of basic social services .
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Abstract:
Venezuela is probably the latest country that is expected to go through a serious transition. The reason of course is the recent death of Hugo Chavez. The purpose of the authors in this paper is to take a look at Venezuela before Chavez, during Chavez and then if possible try to make some projections for the economic direction of the country and its future.
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Abstract:
Organizational mindfulness is an organizational attitude that allows firms to be preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. Firms require mindfulness thinking in green practice implementation.
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Abstract:
Crisis mapping is usually conducted to gather and analyze data during a crisis which is usually a natural disaster or social/political conflict such as violence, civil war or sudden aggression. The peacekeeping landscape changed due to the emerging multipolar world order.
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Abstract:
The modern state of Maharashtra came into existence in the year 1960. The present Mumbai city became the capital city of Maharashtra. The modern history of Maharashtra includes the period from attainment of independence to the final separation of the states. Maharashtra is a state in the western region of India.
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Abstract:
Sixty-seven years after Independence, India is still struggling with poverty, especially rural poverty, which is most widespread among the socially disadvantaged groups like the Scheduled Castes and Scheduled Tribes.
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Abstract:
This study analyzed marketing of maize among farming households in Agricultural Development Programme Zone C, Kwara State, Nigeria. Multistage sampling techniques were used for sampling of respondents. A total number of 150 respondents were interviewed with structured questionnaire.
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Abstract:
Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet.
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Abstract:
Advertising is a form of marketing communication which has become an integral and important part of business today. Marketers are spending great amount of budget on marketing and major portion of it is spent on advertisements.
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