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PARTICULAR
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Page No.
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Challenges Faced By Small And Medium Enterprises In Accessing Public Contracts In Bondo, Kenya.
Abuya Joshua Olang'o and Ondiek Gerald
Abstract:
Kenya Government has been in the forefront in advocating for the youth access to Government Contracts. This has been evidenced by the Presidential Directive on Youth Access to Govermnent contracts by allocating 10% of all public contracts to Small and Medium Enterprises (SMEs).
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1-21
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A Review Study On Customer Relationship Management In LIC .
Dr.M.Nandhin and R. Mohanraj
Abstract:
Customer Relationship Management is a strategy for managing a company's interactions with customers, clients and sales prospects is useful in building relationship between service provider and the service receiver. Objectives of the study are to study the Customer Relationship Management program of Life Insurance Corporation of India, and to review the efficiency of Customer Relationship Management program of Life Insurance Corporation of India.
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22-34
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Engineering A Framework For Enhancing Customer Experience For The Indian Dth Industry.
Dr. Sujata Joshi, Dr. Sanjay Bhatia, Arnab Majumdar and Archit Malhotra
Abstract:
Indian Direct to Home (DTH) market is currently growing at a very rapid pace. One of the major challenges faced by this industry is customer retention which is the result of high churn (about 14-16%).
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35-53
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Consumer Online Shopping Attitudes And Behavior: An Assessment Towards Product Category.
Dr.Gagandeep K Nagra and Dr. R .Gopal
Abstract:
Product category is considered to have a substantial win over on consumers' compliance to purchase online. Researchers make a distinction between different type of products about which adequate information can be made available online (such as CDs, books or packaged grocery products), and those which preferably require bodily tangible examination by a potential consumers (such as clothes, cars, fresh foods or domestic appliances).
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54-62
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Service Quality Dimensions of Online Life Insurance Services.
Vinoshpeter K V and Dr.S.Sankaranarayanan
Abstract:
The Internet and its related advances in information technology have significantly influenced financial services in both general and life insurance markets. Principal Component Analysis in this case leads to the extraction of only five factors.
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63-73
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Visual Merchandising In Retailing: Influencing Consumer Buying Behavior Towards Apparels With Special Reference To Pune City In India.
Prashant Vilas Chaudhary and Rahul Arjun Jadhav
Abstract:
Virtual merchandizing is the art of creating visual displays and arranging merchandize assortments within a store to improve the layout and presentation and to increase growth, sales and hence in turn the profitability.
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74-94
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Concept of Green Marketing in India.
Vivek Rajbahadur Singh
Abstract:
Green Marketing refers to the holistic marketing concept wherein the production, marketing, utilization and dumping of products and services happen in a manner that is less damaging to the environment. Green marketing is gaining popularity day by day. It is the new buzzword in the marketing.
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95-109
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Rural India: Innovative Marketing Strategies.
Bhuvan Lamba and Saloni Raheja
Abstract:
Today, in India the image of rural markets is changing very rapidly. The rural markets provide an opportunity and a ray of hope for existing and new marketers. The rural market is considered as the most creative segment in the field of marketing.
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110-123
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GRDI Top Ten Global Retailers Vs Indian Market - A Comparision Of Retail Parameters.
Ramesh Babu Kakumanu
Abstract:
The 21st Century Global Business has given a new shape to Retailing Sector which has turned prominent in Global Trade But even though recent Retail trend in Global Level has shown some positive drive to some countries, Some of the developing countries like India has experienced negative and most disappointing trend in recent days.
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124-142
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References That People Do Not Neglect - A study of Word-of-Mouth in Indian Healthcare Industry.
Jamid Ul Islam and Dr. Rahela Farooqi
Abstract:
This study specifically investigates the value or importance given to different sources of Word-of-Mouth. It also investigates the effect of Negative Word-of-Mouth on consumer decision-making. The study further investigates how actively people share their healthcare institute-related experiences with others.
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143-154
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