INTERNATIONAL JOURNALS OF MULTIDISCIPLINARY RESEARCH ACADEMY

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 3, Issue 2 (February 2013)

Download Cover Page IJMT_February_2013......

PARTICULAR	Page No.
Emotional Intelligence And The Organizational Citizenship Behaviour In The Employees Of Esfahan Municipality. Masomeh Naghdi and Badri Shatalebi Abstract: The present research has been done with the purpose of determining the relationship between the emotional intelligence and the organizational attitudes among the Ifahan municipality's employees consisting of 2643 people, using the descriptive cohesion method . Download full Lenght Paper......	1-14
The Indian Car Industry Analyses. Dr.T.Ragunathan Abstract: On seeing the US and European car hitting the roads and making the mobility of man from place to place easier and safer the idea of making cars spread far and wide on the globe. In India, such a dream took shape in the industrial city of Bombay in the 1930s. Download full Lenght Paper......	15-29
Accountability Of Any Personnel Manager. Dr Narasihma Murthy Abstract: The objective of any business firm is to meet clearly defined vision and mission through capability and ingenuity. Business organizations gain competitive advantage by using its employees effectively. Download full Lenght Paper......	30-43
Issue Involved In Marketing of GM Food Products in India . Nitin Kapoor Abstract: Genetically Modified food products can solve the food requirements of ever growing human population. By making the changes at the genetic level of food products, they can be made to grow very fast, the crops can be made insect resistant, size of products can be increased and changes can be made in life cycle of the crops. Download full Lenght Paper......	44-61
Poultry Farm-The Fourth Kind Farm. Dr. Pulidindi Venugopal, Swati Malhotra, Anuj Saini and Shubham Rastogi Abstract: Poultry, a surge in the agricultural sector of India and it is occurring at a much faster pace, which could be accounted from the increment in the per annum growth rate of agri products and eggs. Download full Lenght Paper......	62-74
Wireless Energy Transfer And Its Future Market Prospects. Dr.Pulidindi Venugopal and Parva Shrivastava Abstract: This document discusses about current available technology for wireless energy transfer of electricity and how it can be used in future markets. Download full Lenght Paper......	75-80
Consumers satisfaction towards Various Cell Phone Service Providers in Hubli-Dharawad Municipality Area. Dr. Ramesh.Olekar Abstract: Exchange of information becomes the necessity of life to a common man. In the modern world an individual tends to communicate anything to everything right from the place where he/she stands. Download full Lenght Paper......	81-94
Analysis Of Challenges And Prospects Of Power Industry In India. Dr. Sanjay Nandal Abstract: The population of India is increasing at very fast rate, the present surge in electricity demand, and the projected increase of the Indian population, the importance of available energy cannot be underestimated. Download full Lenght Paper......	95-103
Customer Shopping Experience In Malls With Entertainment Centres In Chennai. S.PREETHI VARSHNEY Abstract: The purpose of this paper is to assess customer shopping experience in malls with entertainment centres in Chennai. This research aims to explore the shopping experience of customers at malls with entertainment centres visit them due to the availability of large scale entertainment centres. Download full Lenght Paper......	104-114
Marketing of Horticultural Produce in Manipur. Dr. Kh. Dhiren Meetei and Loitongbam Kirankumar Singh Abstract: Horticulture is the science and art of gardening and of cultivating fruits, vegetables, flowers etc.. Manipur has highly suitable agro - climatic conditions for a wide variety of horticultural crops especially in the foothills, mild hill slopes and along the river banks. Download full Lenght Paper......	115-123
Customer Service Provided by Organised Retail in India: Customers Perception. Colonel B R L DHAMMI Abstract: Positive interaction between the customers and frontline staff helps transform skeptical people into strong and committed brand followers. The answer lies in measuring the quality of service at the "moment of truth" ie the exact moment when your staff interacts with a customer. Download full Lenght Paper......	124-131
Managing Multigenerational Workforce: Challenge for Millennium Managers. Dr. Namita Rajput, Mrs. Preeti Marwah, Ritu Balli and Monika Gupta Abstract: Workplaces today are highly diversified with the employees coming from different countries, different age groups, religions, races, groups, colour and gender. This differentiation among the workforce is called workforce diversity. Download full Lenght Paper......	132-149