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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 4, Issue 8 (August 2014)

Download Cover Page IJMT_August_2014......

PARTICULAR	Page No.
Modeling Brand Personality Using Structural Equation Modeling. Mr. Sudipto Jana, Dr. Jyoti Ranjan Das and Mr. Manoranjan Dash Abstract: Brand personality is acknowledged as an imperative platform for budding a trustworthy customer base for products. Modeling the Brand Personality is essential for any marketer in the present global marketing scenario. Download full Lenght Paper......	1-12
Sales Promotion Practice in Apparels in Retail Sector . Nitesh G. Rohada Abstract: Indian apparel market is at the infant stage where extensive changes are to be evident, due to mass urbanization and shift of population from rural to urban areas we can see rapid growth which has spawned a new class of consumers with more money to spend, and mainly a growing passion for fashion. Download full Lenght Paper......	13-23
Customer Satisfaction in the Marketing of Electricity in Ghana: A Case Study of Western Region. Solomon Abekah Keelson, Philomena Aboagye and Jacon, Odei Addo Abstract: Conventional marketing wisdom holds that a effective customer service provides a company with a better understanding of its customers, competitors, and environment, which subsequently leads to customer satisfaction and eventually, superior firm performance. Download full Lenght Paper......	24-44
Assessment Of The Contribution Of Income Generating Activities On Performance Of Maseno University - Kenya. Margaret Ulaka Apondi, N. B. Okelo and Moses Oginda Abstract: The government support towards public universities has been on a steady decline, and the universities have been forced to operate under very tight budgets. This study assessed the contribution of Income Generating Activities (IGAs) on the performance of human resource and physical development of Maseno University (MU). Download full Lenght Paper......	45-56
Role Of Income Generating Activities On Performance Of Human Resource And Physical Development Of Maseno University - Kenya. Margaret Ulaka Apondi, N. B. Okelo and Moses Oginda Abstract: This paper presents the role of Income Generating Activities (IGAs) on the performance of human resource and physical development of Maseno University (MU). Download full LenghtPaper......	57-73
The Role of State in Managing Domestic Business against Global Crisis. Ms. Chaitali Bhattacharya Abstract: The global financial crisis originated in the U.S. which surfaced in 2007 with the failure of a few leading institutions and most notably Lehman Brothers, which led to freezing up of several markets including the overnight inter-bank market with a sharp jump in defaults and foreclosures. Download full Lenght Paper......	74-85
Risk And Return Of Individual Securities. Megharaja.B Abstract: Investment is vital role in business and more important because value of money is reducing day by day due to inflation. Learning investment analysis is a journey into a wealth of knowledge that is an exciting mix of the practical and the analytical. It looks to technique to evaluate and to theory to explain. Download full Lenght Paper......	86-96
Indian Industrial Scenario in Post Reforms Period. Archna Chaudhry and Monika Abstract: Present paper is an attempt to understand and analyze the performance of industrial sector of India in post reforms period. The study is organized in five sections - first section is of introductory nature. Download full Lenght Paper......	97-108

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 4, Issue 8 (August 2014)

International Journals of Multidisciplinary
Research Academy (IJMRA)