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Volume 14, Issue 10

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 5, Issue 3 (March 2015)


Download Cover Page IJMT_March_2015......

PARTICULAR Page No.
Unconscious processing of incidental advertising exposure: Effects on implicit memory, attitude toward the brand and consideration set.
Amami Afef and Gharbi Jamel-eddine
1-16
Analyzing Consumer Decision Making Factors for successful brand extensions (An empirical study with special reference to FMCG products).
Dr.Priya Grover
17-42
Evaluating And Improving Performance Appraisal System Of Karachi University Faculty.
Dr. Jawaid A. Siddiqui and Dr. Memoona Saeed Lodhi
43-50
Employee Work Engagement: A Multi-Dimensional State Of The Art Review.
Sunaina Ahuja and Dr. Sanjay Modi
51-69
Rural Marketing - Opportunities And Challenges With Reference To Davangere District.
Raghavendra Prasanna Kumar
70-80
Effectiveness Of E-Governance Services At Panchayat Level In Tamilnadu.
Mrs.V.Karpagavalli and Dr.R.Mohanasoundari
81-90
Firm-created Social Media Communication and Consumer Brand Perceptions.
Rizwan Ali Khadim, Muhammad Younis, Dr. Atif Mahmood and Rabail Khalid
91-105
Relationship between Social Media Marketing and Performance of Small Businesses in Kenya: A Case of Small Businesses in Nakuru County, Kenya.
Kiprop Eric Kibos
106-122
Financial Inclusion-A Way Of Equitable Growth.
Dr. M. ThirumagalVijaya
123-134
Consumer Perception Towards Online Shopping - An Empirical Study In Erode District.
M. Lalitha and V.Thilagavathi
135-143
Entrepreneurial Skills Development: An Imperative To Sustainable Economic Development Of Students In Nigerian Universities.
Amaoge Dorathy Agbo, Ejike Udensi Igwebuike and Juliet Onuoha
144-156
A Study About Awareness Of The Respondents About Pradhan Mantri Jan Dhan Yojana Scheme (PMJDY) With Respect To Mangalam Panchayat And Chinnathadagam Panchayat.
K.Poorna, D .Gayathiry and D.Manimegalai
157-170
Increasing Purchase Decisions of Organic Vegetable Products through Perceived Risk and Store Image.
DoniPurnamaAlamsyah, Sucherly, RiaRatnaAriawati and AriefHelmi
171-188