INTERNATIONAL JOURNALS OF MULTIDISCIPLINARY RESEARCH ACADEMY

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 8, Issue 1 (January 2018)

Download Cover Page IJMT_January_2018......

PARTICULAR	Page No.
Corporate Branding - An Evolving Concept. Dr. K.Mahalakshmi Abstract: Corporate branding basically represents a relatively simple idea, that the organization and everything it stands for is mobilized to interact with the stakeholders the organization wants to reach and engage them in dialogue. However, if one reflects on this perception, it becomes clear that corporate branding, due to its strategic, integrated and longitudinal foundation, is a deeply paradoxical concept. Download full Lenght Paper......	1-10
Effect Of Service Quality On Customer Satisfaction: An Empirical Study Of Customers Who Have Bank Accounts In Both Public And Private Banks In Sri Lanka. W. P. W. Anjalika And H. M. S. Priyanath Abstract: Along with globalization, new technologies are introduced to the banking sector in order to enhance service quality which is consequential to attract and retain rational customers. In the competitive market, banks in both public and private sectors apply different strategies to improve the quality of their services provided. Download full Lenght Paper......	11-36

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 8, Issue 1 (January 2018)

International Journals of Multidisciplinary
Research Academy (IJMRA)