Abstract:
It is undeniable that coronavirus has severely impacted the world economy, and the victims of this pandemic are from the MSME sector. Home bakers are not an exception to this. „Home baker‟ is the widely used term for entrepreneurs who sell bakery products made in their own homes. They serve personalised and unique cakes and other baker‟s delights as per customers needs by attending and preparing each order separately, whether it is related to the design of a cake, price, or packaging. Their uncompromising quality, affordable price structure, made-to-order operations, and a wide range of customised products have taken the bakery market to an ultimate level of business. Since it based on word-of-mouth has faced many challenges during the lockdown period. In India, the lockdown was enforced in mid of March 2020 resulted in cancelled orders, unused stock of supplies, and evereturned advances. Though the lockdown has created some economic constraints, it has enabled the home bakers to come up with new innovative ideas of business. Hence, this research study will present the challenges faced by the home bakers in the lockdown period as well as new ideas of business when the restrictions enforced in Pune.
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