International Journals of Multidisciplinary
Research Academy (IJMRA)

Abstract:
In the present article, “a case study has been done on the distribution strategy of edible oil in Ethiopia”, which was imported from other countries. It reveals that the distribution and marketing strategy steps taken by the distribution authorities to reach consumers/ respondents/ customers at right time, at right place, at right price, was not that much effective.
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Abstract:
Sustainable and dynamic development of the country's industry, deepening of structural reforms aimed at diversification of light industry and increasing the export potential, modernization of textile and knitting industry enterprises, further enhancing their competitiveness on the basis of the fashion industry is one of the pressing issues. Fashion and textiles are closely interrelated. Despite the fact that textiles are sometimes considered only as a source of raw materials for fashion, in reality the situation is much more complicated. Each of these sectors has a significant impact on the modern world and is connected in different ways with many others: interior design, media, cosmetics, agriculture, retail, manufacturing, etc. Although both industries have their own areas of development and applications, traditionally they have the same goal
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