International Journals of Multidisciplinary
Research Academy (IJMRA)

Abstract:
The purpose of the study was to examine effect of motivation strategies on organization performance of non-deposit taking savings and credit cooperative societies in Kisumu County, Kenya. Specific objectives were: to establish the effect of recognition, training, and employee benefits on organization performance of non-deposit taking saving and credit cooperative societies in Kisumu County. This study used explanatory research design.
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Abstract:
Thebehavior of Consumer is comparatively a new field of study which evolved just after the Second World War. The seller’s market has disappeared and buyers market has come up. This led to paradigm shift of themanufacturer’s attention from product to consumer and specially focusedon the consumer behaviour.The evaluation of marketing concept from mere selling concept to consumeroriented marketing has resulted in buyer behaviour becoming an independentdiscipline.
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