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International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 14, Issue 2 (February 2024)

Download Cover Page IJMT_February_2024......

PARTICULAR	Page No.
Advancing Edge Security: AI and ML Innovations for Robust Cyber Defense Jatin Pal Singh Abstract: All kinds of devices are connected to the internet these days. From phones and cars to refrigerators and lights, Download full Length Paper......	1-14
A Critical Review on the Impact of AI/ML/NLP in Marketing and Servicing Communications Priyal Borole Abstract: ...., Download full Length Paper......	15-28
Artificial Intelligence forRevolutionizing Marketing Analytics in Healthcare Industry Shaini Sarkar Abstract: In the past, healthcare marketing analytics relied on traditional methods. Download full Length Paper......	29-42
Review of Consumer Perceptions in the Hospitality Industry Shaini Sarkar Abstract: This comprehensive abstract delves into the intricate landscape of consumer perceptions within the hospitality industry. Download full Length Paper......	43-53
Decomposition Analysis of Growth of the Major Foodgrain Crops in India Usha Rani Abstract: The present study seeks to decompose the growth of major foodgrain crops in India. Download full Length Paper......	54-60
INTEGRATION AND EFFICIENCY OF FINANCIAL MARKETS IN INDIA Daramsoth Divya Abstract: An effective and cohesive financial system serves as the foundation for economic growth. Download full Length Paper......	61-71
ANALYZING CREDIT RISK MANAGEMENT PRACTICES IN REDUCING NON-PERFORMING ASSETS DR.D.SRINIVAS Abstract: Credit risk management is a very vital part of financial institution especially regarding the aspect of NPAs. Download full Length Paper......	72-77
Unsung Shehnai: Ramlal’s Biographical Trace in the Musical Memory of Indian Cinema Shura Darapuri Abstract: This study examines the musical contributions of Ramlal, a Benares-born instrumentalist whose virtuosity in the shehnai and flute shaped Indian cinema’s sonic identity during the colonial and post-colonial eras. Download full Length Paper......	78-81

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 14, Issue 2 (February 2024)

International Journals of Multidisciplinary
Research Academy (IJMRA)