International Journal of Marketing and Technology (IJMT) ISSN: 2249-1058
Volume 15, Issue 12 (December 2025)
PARTICULAR
Page No.
Marketing in the Metaverse Era: A Qualitative Exploration of Gen Z Consumer Perceptions in India
Harmeen Kaur
Abstract:
The metaverse is a revolutionary advancement in digital marketing that combines virtual reality
(VR), augmented reality (AR), and social media into interactive user experiences.
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