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Page No.
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Contextual Targeting for Video Advertisements: A Machine Learning Approach to Enhancing Relevance and Performance
Hrishikesh Desai
Abstract:
This research introduces an innovative method for contextual targeting in video advertising, leveraging advanced machine learning techniques.
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1-3
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Exploring User Experience and Perception of Live E-commerce Platforms in the Context of Chinese Tourism with a PolitenessOriented Approach
I-Ching Chen 1, Li-Qian Quan
Abstract:
In recent years, live e-commerce platforms in China have experienced rapid development and demonstrated excellent growth across various dimensions.
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4-12
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A STUDY OF PARENTAL PURCHASE BEHAVIOUR IN THE INDIAN BABY CARE MARKET
Dr.V.HIMA BINDHU 1, Dr. GOWSYA SHAIK 2 , Mr.T.SATISH KUMAR
Abstract:
The market of today is more customer-oriented in that all business activities are focused on ensuring that consumers are satisfied by providing for their demands through efficient service.
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13-18
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