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February 2026
Volume 16, Issue 02

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International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 16, Issue 02 (February 2026)


PARTICULAR Page No.
Exploring How Influencer Marketing Shapes Gen Z Buying Behavior: A Meta-Analytical Approach.
DR. RAJEEV SHRIVASTAVA 1, DR ABHISHEK PRATAP SINGH SACHAN 2, ISHAAN A GUPTA 3 , MITESH SHARMA 4 		1-16