International Journals of Multidisciplinary
Research Academy (IJMRA)

Abstract:
Artificial Intelligence (AI) has emerged as one of the most transformative technologies influencing modern business environments. Organizations across industries are increasingly adopting AI-driven systems to improve strategic decision-making processes, enhance operational efficiency, and gain competitive advantages. Strategic decisions traditionally relied on human expertise, experience, and historical data analysis; however, AI has introduced advanced capabilities through machine learning, predictive analytics, natural language processing, and automated decision-support systems.
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