INTERNATIONAL JOURNALS OF MULTIDISCIPLINARY RESEARCH ACADEMY

Email: [email protected] | International Refereed Journals

Support | Login | Register

• Welcome to International Journals of Multidisciplinary Research Academy (IJMRA) • UGC Approved Journal • Call for Papers - Submit your research today!

International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 16, Issue 05 (May 2026)

PARTICULAR	Page No.
A Unified Real-Time AI Optimization for Ad Serving: Bid Optimization, CTR/CVR Prediction, and Adaptive Creative Selection Sharad Trivedi Abstract: This paper presents a production-grade, real-time optimization framework for ad serving in retailer media platforms, integrating three complementary machine learning systems: (i) a gradient-boosted bid optimization model, (ii) deep neural networks for click-through rate (CTR) and conversion rate (CVR) prediction, and (iii) a Bayesian multi-armed bandit for adaptive creative selection. Download full Lenght Paper......	1-11
Digital Platform in MSME: Opportunities and Barriers Dr. P.Jayanthi , * G.Gopika Abstract: The research article aims to examine the digital platform in MSME: Opportunities and barriers. Download full Lenght Paper......	18-23
FACTORS SHAPING WORKING WOMEN’S PREFERENCE FOR ROBO VACUUM CLEANERS * Dr. S.Poongodi , S. Abithanjali Abstract:** This study considers preference for robo vacuum cleaner by working women. A vacuum robot is a small, automatic device geared up with sensors and brushes designed to navigate through a home, recognizing and cleaning dirt and debris from floorings, carpets, and even hard-to-reach locations. Download full Lenght Paper......	24-30
Socio-Economic Determinants of Student Engagement in Online Gaming: An Empirical Investigation Dr. P. Anitha* , Ms. N. Indhuja Abstract:** Online gaming has emerged as a dominant leisure activity among Indian youth, driven by widespread smart phone penetration, affordable data, and the growth of mobile gaming platforms. Download full Lenght Paper......	31-34

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 16, Issue 05 (May 2026)

International Journals of Multidisciplinary
Research Academy (IJMRA)