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International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 16, Issue 05 (May 2026)

PARTICULAR	Page No.
A Unified Real-Time AI Optimization for Ad Serving: Bid Optimization, CTR/CVR Prediction, and Adaptive Creative Selection Sharad Trivedi Abstract: This paper presents a production-grade, real-time optimization framework for ad serving in retailer media platforms, integrating three complementary machine learning systems: (i) a gradient-boosted bid optimization model, (ii) deep neural networks for click-through rate (CTR) and conversion rate (CVR) prediction, and (iii) a Bayesian multi-armed bandit for adaptive creative selection. Download full Lenght Paper......	1-11
Digital Platform in MSME: Opportunities and Barriers Dr. P.Jayanthi , * G.Gopika Abstract: The research article aims to examine the digital platform in MSME: Opportunities and barriers. Download full Lenght Paper......	18-23
FACTORS SHAPING WORKING WOMEN’S PREFERENCE FOR ROBO VACUUM CLEANERS * Dr. S.Poongodi , S. Abithanjali Abstract:** This study considers preference for robo vacuum cleaner by working women. A vacuum robot is a small, automatic device geared up with sensors and brushes designed to navigate through a home, recognizing and cleaning dirt and debris from floorings, carpets, and even hard-to-reach locations. Download full Lenght Paper......	24-30
Socio-Economic Determinants of Student Engagement in Online Gaming: An Empirical Investigation Dr. P. Anitha* , Ms. N. Indhuja Abstract:** Online gaming has emerged as a dominant leisure activity among Indian youth, driven by widespread smart phone penetration, affordable data, and the growth of mobile gaming platforms. Download full Lenght Paper......	31-34
E-Governance and Welfare Delivery Efficiency: An Empirical Study of Rural Women Beneficiaries in Coimbatore District Dr.R.AMSAVENI Abstract: The adoption of e-governance has significantly transformed public service delivery in India, particularly in the implementation of welfare schemes. This study examines the role of egovernance in enhancing the efficiency of welfare delivery among rural women beneficiaries in Coimbatore District, Tamil Nadu. The research focuses on key aspects such as awareness, accessibility, digital literacy, and the effectiveness of digital platforms in ensuring timely and transparent service delivery. Download full Lenght Paper......	35-44
Bridging the Financial Gap: Microfinance and Rural Women Empowerment Dr.B.Indira Priyadharshini Abstract: Microfinance and financial inclusion are widely acknowledged as key drivers of economic empowerment among rural women, as they facilitate access to essential financial services such as credit, savings, and insurance. This empirical study investigates the impact of these initiatives on enhancing women’s income generation, saving habits, and involvement in financial decision-making. Download full Lenght Paper......	45-48
AWARENESS AND USAGE OF AI TOOLS FOR ACADEMIC PURPOSES AMONG STUDENTS IN POLLACHI TALUK Ms. M. RAGAPRABHA , Dr. S. SHUNMUGAPRIYA Abstract: Artificial Intelligence (AI) tools have increasingly become a significant part of the academic landscape, providing innovative solutions to enhance learning and streamline academic tasks. This study focused on student’s level of awareness of various AI applications for academic purpose, as well as key challenges faced by students while using AI tools for Academic purpose. A sample of 100 respondents was collected from Pollachi Taluk in Coimbatore district using the convenience sampling method. To analyze and interpret the data, the researcher used weighted mean score. The study find that majority of the respondent are aware of ChatGPT. The study concludes that most of the students are aware of using AI tools for their academic purpose. Download full Lenght Paper......	49-53
An Analysis of Green Marketing Initiatives Implemented by Homestays in Tiwar Gaon, Tehri Garhwal (Uttarakhand) Gaurav Mamgain, Dr. Santosh Bali Abstract: The study examines the significance of green marketing as a vital strategy for achieving sustainable development in contemporary business environments. As resources become increasingly scarce and customer needs expand, organizations are adopting green marketing practices to enhance competitiveness, reduce waste, and align with evolving consumer preferences for environmentally responsible products. Download full Lenght Paper......	54-66