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International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 16, Issue 11 (November 2026)


PARTICULAR Page No.
What Matters Most in Apparel Store Atmospherics? A Conjoint Analysis of Consumer Preferences
Subhabrato Chatterjee , Ruchita Burman

DOI:18.A003.ijmra.2026.J1501.10.28303

01-10