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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 2, Issue 11 (November 2012)

Download Cover Page IJMT_November_2012......

PARTICULAR	Page No.
Pitch Process & It's Importance In Advertisement. VINAY RAJ R Abstract: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Download full Lenght Paper......	1-11
Microbial Cellulases And Their Applications In Textile Processing. Dr. Kiro Mojsov Abstract: Basic and applied research on microbial cellulases has not only generatedsignificant scientific knowledge but has also revealed their enormous potential in biotechnology.At present, cellulases and related enzymes are used in food, brewery and wine, animal feed, textileand laundry, pulp and paper industries, as well as in agriculture and for research purposes. Download full Lenght Paper......	12-29
Optimizing Data Mining Tasks Using Rbf Neural Networks. Ch.Srinivasa Rao, G.Y.Raja Kumar, G.Prasada Reddy and R.Bharat Kumar Abstract: This paper deals with the application of a well-known neural network technique, radial basis neural network for optimizing accuracy in data mining. In many data mining applications that address classification problems, feature and model selection are considered as key tasks. Download full Lenght Paper......	30-39
Tracking On the internet Assessments through Information Visualization. Anusha.Y Abstract: We current an strategy and a system to let instructors observe several reasons relevant to online tests, such as student activities and evaluate excellent. The strategy contains the signing of essential data relevant to student connections with the system during the efficiency of online tests and uses data creation to highlight information useful to let instructors evaluation and enhance the whole evaluation procedure. Download full Lenght Paper......	40-69
Surveying The Relationship Between Organizational Justice Dimensions And Organizational Citizenship Behavior In Islamic Azad University Branches Of Ardebil Province. Mohammad Roohi, Mohammad Feizi and Qader Vazifeh Damirchi Abstract: The main focus of this study is relationship between organizational justice perceptions and organizational citizenship behavior in Islamic Azad University Branches of Ardebil province. The organizational justice dimensions (distributive justice, procedural justice, interpersonal justice, informational justice) along with organizational citizenship behaviors constructs form the basis of the hypotheses. Download full Lenght Paper......	70-81
Calculation the Efficiency of Refah Bank Using Data Envelopment Analysis (DEA) Me. Abdolali Monsef, Amir Hortamani and Sanaz Abbaspour Abstract: The main objective of this study is to calculate the technical, allocative and economic efficiencies of Refah bank branches using data envelopment analysis method. To do this, the efficiency situations of nine branches of this bank, located in North Khorasan province, have been studied during fiscal years of 2009-2011 based on two assumptions of fixed return and variable return compared to the scale. Download full Lenght Paper......	82-133
Marketing Of Banking Services. Dr. S. MAYILVAGANAN and G. KARTHIKEYAN Abstract: Banking is considered to be the nerve center of trade, commerce and business in a country. It plays a vital role in distributing the money for the development of trade, industry and commerce. Therefore we may say that banking is the lifeblood of modern commerce. Banks play an important role in the economic development of a country. Download full Lenght Paper......	134-139
Dirty Harry (Case Study). Omer M. Othman Domoro and Syed Omar Syed Agil Abstract: This case captures the problem of police corruption in Libya as one of the most challenging issues that is developing in the country. Based on the 1971 film Dirty Harry,the main character was played by Inspector Dirty Harry Callahan who used torture as a tool in order to find out the location of a kidnapped girl. Download full Lenght Paper......	140-149
Customer Satisfaction For Plastic Moulded Furniture Products of Kisan Moulding Limited, Bangaloure. Dr. L. Leo Franklin and S.A.Sirajudeen Abstract: Consumer Satisfaction can be understood better by viewing it with its interdisciplinary dimensions. Consumer Satisfaction study is said to be moulding of all those bodies of knowledge concerned with human behaviour. Download full Lenght Paper......	150-165
Factors That Hamper The Adoption Of EGOVERNMENT. Bogdan Calin VELICU Abstract: In order to study the impact of public officials on the adoption of eGovernment, a quantitative research, based on survey, has been carried out on the employees of four public institutions. The results highlighted behavioral aspects that can prevent or at least aggravate the assimilation of eGovernment. Download full Lenght Paper......	166-175
Images Created Through Advertisement: Multi Dimensional Scaling Approach. Dr. Sangeeta Mohanty Abstract: The term "advertising" is defined as the prominent communication channel using mass media to influence the audience (Wells, Burnett & Moriarty, 2003, p.10). Admittedly, advertising has gained profound recognition and importance all over the globe as an indispensable tool of marketing. This recognition has led to its remarkable growth. Download full Lenght Paper......	176-188
An exploratory study on the loyalty or variety seeking purchase pattern of different brands of toilet soaps among a set of Management students. Vinod Urath and N.R. Narayanan Abstract: A study was conducted on the management students of coimbatore to assess the usage and the recall patterns of different Toilet soap brands among the said group of customers. The study was proposed on the assumption that there are multitudes of effects of promotion and branding on the consumer in his buying decisions affecting choice of different brands in the toilet soap category . Download full Lenght Paper......	189-204
Liquidity Management In Financial Institutions In Nigeria. SIYANBOLA and TRIMISIU TUNJI Abstract: This study investigated prospects and problems of liquidity management in financial system in Nigeria. Time series data from 1991 to 2011 was used for data gathering and econometric tool of Ordinary Least Square Linear Regression method was adopted for data analysis. The study revealed that day to day conduct of monetary policy by CBN relies on a theoretical framework which links the operating target to the intermediate target (M2) and to the final objectives of price and output stability; uncertainty remains the major challenge for monetary policy not only in Nigeria, but the world over. Download full Lenght Paper......	205-220
Corporate Social Responsibility: Conceptualisation And Potential Benefits For Firms Implementing. Lalita Kumari Abstract: Corporate Social Responsibility (CSR) is becoming an increasingly important topic to businesses nationally and internationally in these days. CSR is viewed, then, as a comprehensive set of policies, practices, and programs that are integrated into business operations, supply chains, and decision-making processes throughout the company and usually include issues related to business ethics, community investment, environmental concerns, governance, human rights, the marketplace as well as the workplace. Download full Lenght Paper......	221-238